Don’t let the Door hit you on the way Out.
Email marketing is a great tool to target your audience with specific messaging presuming that they “subscribed” or allowed you to send them emails. Permission marketing is just that –having consumers...
View ArticleGoing on a Pinteresting Joy Ride.
Pinterest, a social media platform which is growing faster than any other social media, is a great way to engage consumers. Marketers are recognizing this and jumping on the Pinterest contest bandwagon...
View ArticleWhere have all the BlackBerrys Gone?
BlackBerry, once a business person’s elite status symbol and something that they could truly not live without, is now considered passe and for most of this target market, obsolete. While Research in...
View ArticleBanning the Bubbles.
Americans toss away a staggering 130 billion bottles and cans that end up in landfills or incinerators every year and globally, it is much more. Sodastream is capitalizing on consumer’s increasing...
View ArticleHoly Twitter!
Holy Twitter! Pope Benedict XVI is now on Twitter and will be tweeting to his masses (no pun intended). The 85-year-old pontiff will begin posting messages on Twitter TODAY under the handle...
View ArticleDo you or Don’t You Mistletoe?
Some clever students at Brigham Young University ran a survey at school to see who carries on the tradition of kissing under the mistletoe with some very heartwarming results. The video has gone viral...
View ArticleNaughty or Nice?
Urban Outfitters is definitely skating onto the naughty list this year with their obscenity gifts being offered by this retailer which are really p—–g off parents but good. Urban Outfitters is trying...
View ArticleSo What’s an Inch Among Friends?
Subway learned the hard way this week about brand promise. Seems like the footlong was caught short by an inch. Subway was ousted when a consumer from Australia posted a photo on their Facebook page...
View ArticleHow Many Days Till You Die?
Diesel watches is running a new campaign that queries “How many days do you have to live?” Asking some basic questions like age, gender, weight, health habits and some more provocative questions such...
View ArticleA Hunky Reminder.
The Rethink Breast Cancer foundation has come up with a “Your Man Reminder” app and video to remind women to perform self examinations on a regular basis. The new app reminds women to check their...
View Article#Hashtags for Goods?
In the world of social media, hashtags can help collect comments on a particular topic, help identify sweepstakes entrants, and even add humor to our day #fail. But never before, could you actually BUY...
View ArticleCash for Trash – Bye Bye Old Cell Phones.
Here is a great way to recycle those old cell phones and other electronic portable devices instead of using them as paperweights or cluttering up your desk drawers. Instead of ending up in a landfill,...
View ArticleHome Sweet Facebook Home?
Facebook Home recently launched their new app for Android phones. According to the app description: Facebook Home is the mobile experience that puts your friends at the heart of your phone. From the...
View ArticleI’m Lovin’ It – Counting Calories at the Golden Arches.
I haven’t been to a Mc Donald’s in a really long time, arguably since my kids required Happy Meals for the chicken nuggets and of course, the toy. That was a really, really long time ago. So when I...
View ArticleRisque is Risky Business.
I was looking at the news headlines on line for my local paper when an ad popped up that certainly caught my eye as I had no idea what they were advertising. Having dared to click on the link, I …...
View ArticleEt tu, Brut?
Advertising to men often contains humor and tongue in cheek references to their “manliness”. Like the recent Dr. Pepper ads which reposition the beverage aimed at men in a very tongue in cheek manner....
View ArticleBeard For Hire.
Billboards can pop up in the strangest locations. But this is well, strange. Introducing Beardvertising, tiny billboards that clip onto men’s beards, called BeardBoards that advertise brands....
View ArticleDad’s, the Original Superheros.
Just in time for Father’s Day, Sears is airing this wonderfully well done spot about “Not a Superhero”. Animated through the voice of children, we see Dad’s doing everyday things that do not require...
View ArticleBig Wheels Keep On Turning with Citibike.
When visiting NYC recently, I was seeing those fun looking blazing blue Citibikes everywhere. They seemed to be so calm in a sea of endless traffic, bobbing and weaving with momentum while those of us...
View ArticleViral Rivalry. College Pranks Gone Digital.
Ah college pranks! Used to be that one college stole the other’s mascot. With the advent of the Internet and social media, college pranks are taken to a whole new level–especially when the college is...
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